Shakeup the status quo – fresh perspectives bring fresh ideas. Strategic thinker with over 15 years of experience developing and executing marketing and communications strategies to increase brand equity within the management consulting and advisory services space. I curate strategies and campaigns that align client visions with go-to-market strategy and brand. Key to my approach is establishing and sustaining relationships with stakeholders at all levels to effectively obtain buy-in and support for business and change initiatives.
* Develop and manage execution of external marketing and internal communications campaigns to increase exposure among end markets and internal cross-sector collaboration * Branding, thought leadership, digital marketing, collateral, industry events, direct client interactions, strategic pursuits * Help clients prepare for and manage change through development and execution of communications and stakeholder engagement plans * Multimedia engagement – digital, print, in-person interactions – messaging, coaching, relationship building
* Develop and formalize business lifecycle marketing function—internal and external capabilities—and manage 3-person support team * Branding & visibility, relationship & business development, relationship management & project delivery, communication & internal knowledge transfer * Develop execute annual strategic & tactical marketing plans in achievement of business goals * Manage and grow pipeline of future opportunities in all stages of the business development process * Develop & deliver winning project pursuits
* Worked with editing team to create, format and produce equity and commissioned research reports * Manage department workflow * Create marketing collateral – flyers, post cards, product sheets, etc. – and develop promotional e-blasts for Equity and Analysis reports
* Work for VP of Operations and President to complete business requirements to launch migration software * Conduct market research and analysis, prepared reports, presented to potential investors, and completed various administrative duties
*Completed the University’s pre-MBA program, equating to a minor in business